MCM DiamondLand SS15 Visual Direction

After numerous collaborations, we were honoured to be invited working with MCM to create their first ever fashion show in the Phoenix Broadcast Centre Beijing. We were responsible for all 360 degree visual campaign direction. An interactive game, countdown clock, brand story and live feeds in wechat (social media). Overall design on weibo (social media) and other digital platforms. A 12 minutes long 3D mapping in the live show. 4 camera crews on spot documenting and eventually 3 different promotional videos. With 3 months of preparation, we sourced and directed vendors from digital, prints, film and 3d mapping production and work together to deliver this amazing live show. Daunting but breath taking.


DIA01

DIA05

DIA02

DIA04

DIA03
DIA09_brandst

DIA10_banner

DIA14_game
DIA12_v01

DIA13_v02

Showreel

PANDA04

Elle/ Gucci Panda Bag Campaign

MCM DiamondLand SS15 Visual Direction

MCMBF09

MCM brand film

hotbaze04

Newbaze baby formula commercial

ilady05

ilady wonderland

mcmopen01

MCM new year campaign

elle01

Elle+ 2013 Winter Chic

baby01

Elle Xmas Special Cover Story

mcm01

MCM Veronika

Channel 4 New Look Style the Nation

Got a really good thing

Danny Summers

Burberry

Shanghai Expo Main Themed Pavilion Trailer

Moby Staying Alive Re-visit Campaign

Nickelodeon Eye Promo

Me

MTV Bustamove

MTV Bloc Party European tour promo

Senseless MTV Show Package

Nick Replay Channel Idents

Fairly Odd Parent

Good Evil

MTV European Award

M

Katrina

Nike – Human Race Installation

London Fashion Week

WAVE